Welcome to Intangere
We help you build closer customer relationships through the judicious use of technology. Simple as that.
Web 2.0 is supposed to be all about a more interactive internet. Social Media is one of the big new things. From your cell phone you can hear up to the minute reports about what your best friend is doing on his trip to France through Twitter or MySpace or Facebook. Using LinkedIn, you can build a network of associates to help you grow your career. They can learn more about who you are and what motivates you. Your blog gives you an opportunity to voice your opinions and engage people in a discussion about what matters to you.
Now let's take that idea and think about how your business can benefit from it.
Your wine shop keeps track of your customers' buying habits through a rewards program. You have a number of customers who particularly like a certain sought after wine and you get a shipment in that is significantly cheaper than normal because the supplier has a sale.
As soon as the product is accepted into inventory, the system reserves a percentage of the cases that you have received, tweets the customers who are your most regular, high volume buyers of the product, and reserves them each a case for 24 hours.
Your customers come in and pick up their wine and are extremely satisfied with this thoughtful gesture. As a result, they discuss this with their friends and raise awareness of your store, encouraging and inviting them to join your social network. Your social network grows.
The supplier gets to hear about your innovative idea through this network and recommends you to other wine suppliers.
Through the growth of your network, you are able to put people of like interest in touch with each other. As a result, your business becomes a community, not just a wine outlet so that your network pays more attention to you because you engage more with them.
This sets you apart from your competition and grows your clientele. It also engenders loyalty to your business as your customers feel like you are actually interested in them.
The important thing to notice is that the advertising that you are getting out of this is the best form there is - word of mouth. When a friend recommends something to you, you are far more likely to respond to it than if a flyer or an unsolicited e-mail is sent. It is exactly the same principle as applies to a YouTube video that goes viral.
Intangere is focused on helping businesses to build stronger relationships with their customers by helping them integrate some of these newer software technologies into their applications.
We recognize that it is not possible to throw away your existing applications. We also recognize the investment you have made in your existing development resources, especially those who are domain experts.
Through a combination of training, consulting and development, Intangere can help you keep your old technology and integrate it with these new technologies to help draw you closer to your customer.